Privacy Policy for my Lights Mart

Last updated: August 30, 2024

This Privacy Policy describes how My Lights Mart (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://mylightsmart.com/ (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Brief Overview

• Information Collection: We collect personal information directly from you, through cookies, and from third parties to provide our services, process orders, and communicate with you.
• Usage of Information: Your information is used for processing orders, marketing, security, and improving our services.
• Cookies: We use cookies to enhance your experience, analyze site traffic, and provide tailored advertising.
• Data Sharing: We may share your information with vendors, business partners, and affiliates. We do not sell personal information to third parties.
• Your Rights: Depending on your location, you may have rights to access, correct, or delete your personal information.
• Security: We implement security measures to protect your data but cannot guarantee complete security.
• Contact Information: For any privacy concerns, you can contact us at contact@mylightsmart.com.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect:

1. Information We Collect Directly from You:

   • Basic contact details including your name, address, phone number, email.
   • Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
   • Account information including your username, password, security questions.
   • Shopping information including the items you view, put in your cart, or add to your wishlist.
   • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

2. Information We Collect through Cookies:

   • We automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies").
   • What are Cookies? Cookies are small data files stored on your device that help us recognize you when you return to our Site and enable us to improve your experience by remembering your actions and preferences.
   • Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

3. Information We Obtain from Third Parties:

   • We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
     • Companies who support our Site and Services, such as Shopify.
     • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested.
     • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, "Third Party Websites and Links."

How We Use Your Personal Information

We use your personal information to:

1. Providing Products and Services: Process your payments, fulfill your orders, send notifications related to your account, purchases, returns, exchanges, or other transactions, manage your account, arrange for shipping, and facilitate any returns and exchanges.
2. Marketing and Advertising: Send marketing, advertising, and promotional communications by email, text message, or postal mail, and show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
   • For example, we use Shopify to support personalized advertising with third-party services.
3. Security and Fraud Prevention: Detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity.
4. Communicating with You: Provide you with customer support and improve our Services.

Cookies

We use Cookies to:

• Power and improve our Site and Services (including to remember your actions and preferences).
• Run analytics and better understand user interaction with the Services.
• Allow third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies.

How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners, including Shopify, to provide services and advertise to you.
• With your consent or when you direct us to disclose certain information to third parties.
• With our affiliates or within our corporate group to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, and to protect or defend the Services, our rights, and the rights of our users or others.

We do not sell personal information to third parties.

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use, or misuse of any information that you disclose or receive from third parties.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

We implement security measures to protect your personal information, but please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

The length of time we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

1. Right to Access / Know: Request access to personal information that we hold about you.
2. Right to Delete: Request that we delete personal information we maintain about you.
3. Right to Correct: Request that we correct inaccurate personal information we maintain about you.
4. Right of Portability: Receive a copy of the personal information we hold about you and request that we transfer it to a third party.
5. Restriction of Processing: Request that we stop or restrict our processing of personal information.
6. Withdrawal of Consent: Withdraw your consent where we rely on it to process your personal information.
7. Appeal: Appeal our decision if we decline to process your request.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights.

We may need to collect information from you to verify your identity before providing a substantive response to your request. You may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, you may have the right to appeal our decision or lodge your complaint with your local data protection authority.

International Users

Please note that we may transfer, store, and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third-party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at contact@mylightsmart.com.